Kuwait, July, 2016: Warba Insurance announced that it has received a quarter million views in less than two weeks from launching its Ramadan television commercial which started airing on the first day of the holy month. The commercial, produced in a comic tone, depicts the importance of insurance in different aspects of life to overcome results of incidents and reduce their burden.
The commercial presented a single message that translated into “live life without worrying and insure your risks with Warba”. The commercial sets up various situations that put individuals at risk in their daily lives, such as road, fire and health risks.
Warba Insurance Assistant CEO of Information Technology, Creativity and Social Networking, Mr. Abdulraouf Abdulwahab Alwazzan, said: “At Warba Insurance, we are committed to providing the highest quality in insurance policies which exceed our customers’ expectations and provide them with peace of mind at all time. Our offerings are customized to meet the needs of each customer, whether to insure their car, home, health or to subscribe for travel insurance.”
Alwazzan added: “Through the commercial, we aimed to confirm that Warba Insurance provides integrated services whether through the level of coverage, the type of policy required or when making claims. We have indeed enhanced our services this year by launching a new website which enables customers to surf through information and request services without having to visit the nearest branch when not required. The website is an addition to our customer service model which monitors our customers’ needs and immediately provides them with solutions.”
The Warba Insurance commercial featured the award-winning Kuwaiti actor Ibrahim Al-Shaikhli, as well as an appearance by the up-and-coming actress Laila Abdullah who played the role of the wife in one of the scenes depicting domestic incidents. The commercial was created by Senyar Marketing and Branding and produced by Senyar Productions.
Warba Insurance is a strong supporter of social initiatives that benefit the Kuwaiti society, whether health, servicing or awareness initiatives, to the benefit of the Kuwaiti society.
The Company is one of the largest insurance providers and insurance underwriters in the State of Kuwait, offering a comprehensive range of products under both life and non-life lines of business.
Warba Insurance was established in 1976, with Kuwait’s heritage, values and traditions at heart. The company has since provided insurance services to individuals and companies in utmost integrity and security. With 40 years of experience, Warba Insurance continues to provide the highest standards and service quality in insurance policies that meet the needs of the segments it serves.